Dual Coding- Nike Ad

In the Nike ad the first message you read is "Practice like Champions". I feel like is used in multiple Nike ads. These words signify that if you need to practice like a champion in order to win and how else would you practice like a champion than with Nike gear? Then, you read the words "We Believe" inside the doorway which I feel like a disclaimer. It's almost like if we practice like champions, we believe that we will win (but we may not). Basically, you need to practice like a champion (in Nike gear) in order have a shot and after practicing like a champion, you believe that you can win. I think this ad is a great example of dual coding because the "Practice like Champions" appeals to the "manly men" and very competitive as a sort of "be the best you can be" message while the "We Believe" is appealing to all competitors; they believe they will win the game.